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In this episode of the Action Lab Leadership Podcast, Danny sits down with Laura Zorn, owner of Bravoz in Jacksonville, to talk about the messy, honest side of leadership that business owners rarely discuss publicly. Laura shares how she rebuilt her culture after realizing her team had lost energy, engagement, and clarity. And she reflects on how that painful moment helped her grow into a stronger, more intentional leader.
From redefining communication habits and clarifying roles with her husband, to learning how to celebrate wins without losing the drive to improve, Laura brings a level of transparency that leaders desperately need.
What you’ll learn:
- Why leadership starts with helping people understand the “why” behind their work
- How focusing on what’s right keeps leaders from getting lost in negativity
- What Laura learned from managing a discouraging season when guests weren’t coming
- Why stepping outside your “box” helps you see problems and solutions more clearly
- How perfectionism can pull leaders away from celebrating real progress
- The communication habits Laura is working on—and why fewer words often land better
- The cultural warning signs she saw in her business, and how she fixed them
- Why transparency with numbers increased buy-in and motivation among her staff
Laura’s story is a reminder that culture isn’t something you “set and forget.” It’s something leaders shape every day with their behaviors, their communication, and their willingness to look honestly at what isn’t working. Her journey captures the heart of what real leadership looks like. It’s about staying optimistic in uncertainty, trusting the team you’ve developed, sharing information openly, and having the courage to step outside your comfort zone to see your business clearly.
If you’re a business owner or leader navigating growth, discouragement, or change, this episode gives you a practical and inspiring roadmap forward.
